The marketer behind the strategy

After spending seven years at Apple including a role at the company’s headquarters in Silicon Valley, I began my career in digital marketing. My time at Apple was an amazing opportunity that taught me a great deal about the ins and outs of the world’s most valuable company and what it takes to make a brand successful.

I then joined a marketing agency in Austin, Texas, where I was responsible for generating profits for clients through paid search campaigns. While there, I learned the importance of building strong client relationships and trust, as well as how to manage advertising budgets to maximize profits.

As my experience with paid search campaigns grew, I was given more responsibilities within paid media. I expanded my skillset to include paid social services such as Facebook, Instagram, and YouTube advertising.

From there, I joined an in-house marketing team at an e-commerce SaaS company. In addition to leveraging my paid search and paid social knowledge, I focused heavily on Google Shopping campaigns and e-commerce related features within Facebook to support e-commerce clients. I was able to generate phenomenal returns on investments for ad budgets of all sizes.

Following a successful stint at the SaaS company, I accepted a role at another tech company with more responsibility overseeing larger aspects of marketing. As a Senior Growth Marketing Manager, I was tasked with hitting large monthly recurring revenue (MRR) goals and an eight-figure annual recurring revenue (ARR) goal. This exciting role had me presenting plans and providing bi-weekly updates to the company’s COO, CMO, VP of Growth, VP of Sales, and several directors. I was trusted to work across departments and involve any team that I needed in order to hit the company’s financial targets. Despite a shaky economy, the team exceeded our ARR goal by 5%.

However, at the beginning of 2023, my team and I were notified of company-wide layoffs. Although I had an amazing time at my recent company, I believe that the next step in my journey is something bigger, better, and something I can call my own.

I’m excited to offer my marketing knowledge and experience to help companies of all sizes grow and reach their goals. Please don’t hesitate to reach out to me for a discovery call.